At Number Fifteen we have developed a model improving business financial performance through talent acquisition, retention and customer intelligence.
We call this model A.I.R.
Attraction
Sales and marketing teams should be focused on customer profitability, and identifying best use of marketing spend, including high-margin areas that need more investment and low-margin areas that could be cut back.
They should also be focused on customer satisfaction acknowledging that companies who consistently earn a higher level of customer satisfaction then their sector average have, in general, achieved stronger financial results than others in the same sector.
This commercial approach recognises the strategic importance of sales and marketing appointments in business growth. The wrong hire can cost, not just the 3 x salary industry recognised financial cost, but also advancement of customer understanding, business profitability and ultimately growth. Having the right hires in place will see customer intelligence and profitability increase.
Intelligence
Insight is the basis for any sales or marketing strategy, or plan. Ensuring that your business has the correct and most accurate data can be used to gain competitive advantage.
Retention.
Investing in your employees through ongoing sales and marketing training will maximise employee retention.
Put simply, the right people, with the right information can change the financial position of your business.
We have developed our services to support the A.I.R. model from recruitment to customer journey planning and employer value proposition.
Number Fifteen
The Hatchery, Top Barn Business Centre, Holt Heath, Worcester, WR6 6NH
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